Incorporated in 1951, Avon Cycles Limited is AVON Group’s flagship company. The Head Office and manufacturing plant are conveniently located on the G.T. Road at Ludhiana, a buzzing industrial city some 300 kilometres north of New Delhi. The city is well connected with other major cities and ports by Rail, Road and Air.
It is a family business promoted by the house of Pahwas. Mr. Onkar Singh Pahwa of the second generation leads the team as Chairman and Managing Director; sons Rishi Pahwa and Mandeep Pahwa assist as Directors.
Within the Group, they make almost all parts for their bicycles.
Decades of trust-building makes AVON the household name it is. Brands ‘AVON’, ‘APSARA’ and ‘BUKE’ have become synonymous with dependable quality at competitive price. Quality at affordable price is the company’s USP. Quality Management System certified by TUV Cert is in place.
The bicycle facility is spread over a land site 145,000 square meters, producing two million numbers annually; most modern plants and machinery systems, comparable to the best in the world, are employed. The product range includes a hundred plus descriptions of pedal bicycles, half a dozen odd models of battery-powered bikes and the more recently introduced hi-power series of luxury bicycles and the keep-fit series of home workout solutions. In Bicycles and Bicycle Parts, the company distinguishes itself as the Largest Manufacturer Exporter from India. It has enjoyed such status for several years in a row. This speaks of the brand’s equity overseas. At home in 85 countries worldwide, the company’s products are regularly showcased in International Trade Fairs and Exhibitions. Government of India recognizes AVON as an ‘Export House’.
The company distributes its products inland through a well-established network of about 2000 AVON authorised dealers in cities and towns. A dedicated resource of more than 12,000 sub-dealers supports operations of the dealership. As a manufacturing company, the company has invested heavily in its human capital. The highly motivated work force carries a sense of belonging. Their happiness is the key to its growth. Some of the workers joined Colorgreen the company in their youth and now their second generation is ready to bequeath their trust to the generation next. In customer relations, the company prefers to stay a shade different from the rest. By internalising the phenomenon called ‘customer’ it relies on his feedback.Alive to its CSR the company supports and runs the Mata Kaushalya Devi Pahwa Charitable Hospital in the home city’s rural neighbourhood